Old Bloke On An Old Bike

The story of the restoration of a 1950s classic bicycle for a Land's End – John O'Groats charity ride in aid of Alzheimer's Society

14 Jun 2015: The joys of research

CTCgazetteWartime

I came across some old cycling magazines from the 1940s and 50s and hoped to find some ideas about components for the restoration of my reserve bike: the 1942 Claud Butler. These things are fascinating, especially the wartime numbers. The ads show some of the component manufacturers, like the Cyclo gear company, closing down for the duration:

CycloWartimeAd

Others, like the British Hub Company, cut down their product lines:

BHhubsWartimeAd

while the John Bull Rubber Company warned sternly of the need to keep tyres pumped up to save rubber for the war effort – even going so far as to accuse people with soft tyres of aiding Hitler!

JohnBullWartimeAd

But my favourite, for truly bizarre imagery is an ad for Brooks saddles. Words fail me…

BrooksWartimeAd

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This entry was posted on June 14, 2015 by in The bike and tagged , , , , .